This is the partner hub for B&D Moves, a community-led movement built with the borough. Schools, providers, youth workers, residents: this is yours. No design skills needed.
01
Make movement normal.
Not a campaign you opt into. Something already happening on your street, this week, near you.
02
Make it local.
Eastbrook Moves. Marks Gate Moves. B&D Lëviz. The naming system is the distribution system.
03
Make it social.
People didn't ask for sport. They asked for somewhere to go, something to do, people to be with.
“
B&D doesn't feel modern or old fashioned. It feels like now.
Pupil, Eastbrook School
THEN
Programme
Sport
Participation
Campaign
→
NOW
Movement
Social
Belonging
System
02 / USE OUR STUFF
Open in Canva. Done.
Templates organised by what you're actually doing, not by file type. Click, duplicate, swap the words, post. Logo, colours and accessible contrast are locked so it always looks like B&D Moves.
Locked logo. Locked colours. Locked contrast. Everything else is yours: swap the words, the photos, the place names.
03 / CAMPAIGN BUILDER
Pick three things. Get a kit.
Tell us who it's for, where it'll live, and what you want it to do. We'll point you at the right templates, the right words, and a real example to copy from.
Who's it for?
Where will it live?
What's the goal?
YOUR KIT · LIVE
PICK YOUR THREE BITS → WE'LL BUILD YOU A KIT.
04 / REAL EXAMPLES
Raw. Bold. Built by the people.
Typography-led. Cropped photography. Slight rotation. Layered frames. Imperfect, because the borough is real and so are we.
Tell us what your activity is, who it's for and where you're running it. We'll write a poster headline, a social caption and a WhatsApp blurb in the B&D Moves voice.
POSTER HEADLINE
YOUR HEADLINE WILL APPEAR HERE.
SOCIAL CAPTION
A short, real caption you can paste into Instagram or Facebook.
WHATSAPP MESSAGE
Something you can drop into a community group chat.
06 / BRAND BASICS
Three colours. One voice.
The bare minimum to know if you're making something yourself. Lime as a beacon. Black for impact. Paper for breathing room. Talk like you're inviting a mate, short, real, no pressure.
Lime Green
PRIMARY · DOMINANT
HEX #C6FF3DRGB 198 255 61CMYK 24 0 80 0PMS 389 C
Ink Black
STRUCTURE
HEX #0A0A0ARGB 10 10 10CMYK 0 0 0 100PMS Black 6 C
Use lime as a flood. The brand should feel like turning a corner and finding your team.
YES.
Black for the punch
Black blocks hold the headlines. White type on black for max contrast and accessibility.
EASY.
Paper for the page
Off-white paper softens dense type and gives long-form content room to breathe.
07 / HOW WE BUILT THIS
With the borough, not for it.
This brand wasn't designed in a studio and dropped on Barking & Dagenham. It was shaped through co-design with schools, residents, youth groups and local providers.
PHASE 01
Listening
School workshops at Eastbrook. Resident interviews on six estates. Sessions with health and wellbeing partners. We didn't bring a brief, we brought ears.
complete
PHASE 02
Reframing
Belonging before participation. Movement before sport. The strategy reframes activity around community, identity and connection.
complete
PHASE 03
Co-designing
Type, colour, naming and tone tested with the people who'll see it on noticeboards, on bus stops, on socials. If they didn't feel ownership, we changed it.
complete
PHASE 04
Rolling out
Local variants going live across schools and community hubs. Sonic identity in production. Films and stamps shipping every week.
in progress
PHASE 05
Listening, again
This site is a living document. Every quarter we measure adoption, check the language still fits, and update what isn't working.
ongoing
Made by, with, for
The boroughEastbrook School pupils, Marks Gate residents, Heath Park youth groups, Becontree community organisers.
The partnersLocal activity providers, health & wellbeing teams, faith and cultural community leads across B&D.
The makersThe PIPP project team and Goodthing, facilitators, designers and writers in service of the strategy.
08 / GET THE LOGO
Take it. Use it. Make it yours.
Pick the format you need. Each file is the same logo, just packaged for a different job. Sign in once, we use that to see who's running with the brand.
Sign in to download.
Free for anyone working with B&D Moves: schools, providers, partners, residents. Takes 30 seconds. We'll never spam you.
PDF
Logo + usage guide For print, formal docs and sharing. Vector quality, plus the 1-page guide on size and position.
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PNG
Logo (transparent background) For web, social and over photos. Drop it onto any colour or image and it sits cleanly.
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JPG
Logo (white background) For emails, Word docs, slides — anywhere transparency isn't supported.
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SVG
Logo (vector, for designers) Scales to any size without losing sharpness. Drop into Figma, Illustrator or any vector tool.
Quick sign-in. We use it to see who's adopting the brand, that's it.
or
By signing in you agree to receive sign-in emails. We never share your email.
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